What's a Milk Snack you ask? It's a premier chocolate snack bar with a fresh creamy filling. Since this is a United States market-first product my team had the task of introducing the product to consumers.
I set to work styling photo shoots and setting up graphics for the Milk Snack introduction.
What sets these cake bars apart is the fresh milk in the creamy filling. I was tasked with directing the photography and set the scene at a local farm and in the kitchen. This direction was carried out in a tumblr-style website full of informative graphics and recipes as well as a social media campaign and sweepstakes.