THE DESIGNER
Katie Franzen

10 Years Experience
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WORK EXPERIENCE
Package Designer/Illustrator
My passion for all things design combined with my heritage growing up on my family’s Prairie Farms dairy farm. I grew up milking cows and bring that experience into the brand today. My capabilities encompass identity creation, strategy, print communications, branding, illustration, billboard design, web design and art direction. Main projects include:
>  Lead the development of the craft look for Prairie Farms marketing collateral. 
>  I developed the Cookie the Cow character to illustrate the journey of how milk comes from local farms to schools.
>  Spring Milks packaging redesign and illustration.
>  Naturally Good Ice Cream packaging redesign to reflect clean labels in 22 flavors.
>  School half pint carton redesign to focus on local & fresh.
>  Lead the development of the recipe content for prairiefarms.com. 
June 2016 - United States

Graphic Designer/ Illustrator/ Marketing Coordinator
Assure accurate brand portrayal as a Harley-Davidson Licensee through custom illustration, catalog art direction and overall design. Create Harley-Davidson headwear, giftware and promotional products for dealers world wide. Main Projects include:
>  Performed lead role in redesign and production of the main catalog from biannual introduction to release at three key buying times.
>  Created new logo and branding for the company.
>  Researches and stays current on consumer style, fashion and trend information to develop product to coordinate with Harley-Davidson.
>  Collaborate on photo shoots with creative direction, propping/styling, and model selection.
>  Represent company at the Harley-Davidson World Wide Dealer Meetings and created additional collateral.
>  Consulted with dealers for custom artwork ideation from sketches to finished product.
March 2011 - May 2016 Missouri, United States

Graphic Design Intern
In the art department at Swank Motion Pictures, I was a part of each stage of the design process, from conception to finished product. I had the opportunity to collaborate with other designers and members of the marketing team to achieve project objectives, which has sharpened my leadership and communication skills. I am trained in the industry standards of digital and traditional techniques. Additionally, I managed a consistent brand image to the company and the specific motion picture titles in projects ranging from trade show booth design to catalog redesign.
May 2010 - August 2010 St Louis, Missouri, United States

Graphic Design Intern
In my experience, perseverance and time management are critical to success as a designer. In the deadline-driven environment at ALIVE Magazine I was able to assist the editorial and art departments on each monthly issue. I had the opportunity to take part in two pivotal changes for the publication, including the launch of a new website and a new art direction for the magazine.
January 2010 - April 2010 St Louis, Missouri, United States

EDUCATION
BFA-Graphic Design
While in attendance I was active in the student chapter of AIGA and attended the National AIGA Conference 2009. I, also, participated in the Design-a-thon Student lead design initiative to create pro-bono work for applicable clients. Worked with the non-profit organization, Seeds of Blessing®, to create point-of-sale posters and scheduled several client meetings to plan out a budget and timeline. Additionally, I took part in the first Sexual Assault Awareness Poster Campaign in 2009. I organized a student group to research and create posters to raise awareness for Sexual Assault on campus at SIUE.
August 2007 - December 2010 
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PROFICIENCIES
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Microsoft Excel, Microsoft Powerpoint, Microsoft Word

ORGANIZATIONS
Organizations I love that put better things into the world:
Sweet Celebrations
AIGA St. Louis
Big Brother Big Sister
Down Syndrome Association of Greater St. Louis
Ronald McDonald House - Red Shoe Society St. Louis
Stray Rescue, Open Door Animal Sanctuary, Senior Dogs for Seniors, All About Paws
(adopted Otto and June Dog from these last two)

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