Since Diamond Hill had an entire merch shop to fill I set up a variety of logo options and submarks to accent a wide variety of products.
Diamond Hill needed a branding system to work with a full crest logo and additional elements used in smaller or specialized logos, like a monogram. The branding kept merchandising in mind throughout development.
The original logo for the golf course was found on a poker chip. We loved the crest incorporated with the crossed golf clubs and I worked those elements into the redesign. A midcentury feel was kept for Diamond Hill to harken back to their roots. Also to make it feel more stylish and less stuffy.