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Since Diamond Hill had an entire merch shop to fill I set up a variety of logo options and submarks to accent a wide variety of products.
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/1c29b992-c1c6-49e0-a003-c16addd7e360_rw_1200.jpg?h=04be34c64a7512c0fe63895b3e7d3cdc)
Diamond Hill needed a branding system to work with a full crest logo and additional elements used in smaller or specialized logos, like a monogram. The branding kept merchandising in mind throughout development.
The original logo for the golf course was found on a poker chip. We loved the crest incorporated with the crossed golf clubs and I worked those elements into the redesign. A midcentury feel was kept for Diamond Hill to harken back to their roots. Also to make it feel more stylish and less stuffy.
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/8d0335ce-93e5-44e5-afa0-dab4003ccac3_rw_3840.jpg?h=43605cc29c50db58ed8a42dda12a3617)
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/5f781fca-158a-4774-b6cd-0512a155dc8d_rw_3840.jpg?h=6901824bdceae422fd50b3afc4fb974d)
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/c81109de-d351-4148-80e0-5dfb3fa56a00_rw_3840.jpg?h=8c7cf70c4db78fcc6d30f826ec3c4e93)
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/a5937703-063b-4830-a867-f7db5dde51f1_rw_1200.jpg?h=9bf549269e1e85f10a57c91a9e4221c7)
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/397b75f0-69b5-4514-a3be-f160a34e98a5_rw_600.png?h=900a3a83cf295004d0a4192a623ad0b7)
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/b2e0df74-35ce-47d7-b043-0f8bf1c7021b_rw_600.png?h=5ba0d6dd9a0488afac680dd8c4b46232)
Photos courtesy of Diamond Hill Golf Course.