You read that right.
Chocolate Marshmallow. Orange Creme. Strawberry Creme. Easter Egg Nog.
These were some of the flavors for a limited edition release for Spring.
I developed brand identity, packaging system, brand personality, and some quirky cow illustrations. I also developed recipes on the side that best coordinated with each flavor.
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/df9858c8-6a9c-4b8d-b549-699912672a02_rw_1920.jpg?h=3256ded699ea748283383debaa9754bd)
The designs feature the flavors falling from the sky into the flavored river with a friendly, Cookie the cow floating down the river. Cookie's story is told across packaging and marketing collateral.
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/2cc96d5e-643d-46e9-a2af-6b197f32b387_rw_1200.gif?h=7a463ba1faec8e965ceb4f9ef4e87f27)
The strong branding, smart/inviting illustrations, and positive brand voice have created a memorable product for consumers.
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/1dff225b-a199-45c8-8dbd-10bc67ac16af_rw_1920.jpg?h=b9ea95ce7f68ceb12c82a5ee6cd9f7d9)
After Designing the product I set to work creating the point of sale products. I also designed the billboards to announce the flavors for Spring.
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/24bdfe20-251b-46ed-976e-966a6baa5ce3_rw_1920.jpg?h=49827324e2cb05420a5eda22a903afe9)
The images for the website had to reflect the fun, inviting imagery of the packaging. A tumblr style website was created along with coordinating social images for all of our social channels.
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/a2a05539-530f-49d4-8a86-202550939032_rw_3840.jpg?h=295a171e991584622b23154876fd1e37)
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/db8a8b8a-52ef-41d8-ad74-9d9ad3607960_rw_1200.gif?h=fe83a7256c73376aa507fb017bfe468b)
Thank Moo for Looking!
![](https://cdn.myportfolio.com/ce935a7c2476cf45a7737c6f8a3861ce/ecf867e1-f9da-4a47-b7b9-fc81ae60cf76_rw_1200.gif?h=8317ce444cc7249ca15ccd0b044e0b0d)