I've been involved with Sweet Celebrations for years I started out volunteering coordinating Birthday parties at shelters for kids experiencing homelessness. I'd volunteer to transform shelters with streamers and decorations, lend my artistic talents to Birthday banners and face painting.
Since then I've started working on their branding and providing creative direction. I brought my volunteer experience into updating the branding to set them apart and tell their authentic story as a non-profit.
Since then I've started working on their branding and providing creative direction. I brought my volunteer experience into updating the branding to set them apart and tell their authentic story as a non-profit.
Sweet Celebrations is a non-profit that's 100% volunteer lead. I wanted to bring that energy into the Sweet Celebrations' branding. The color scheme was light and fun to reflect the upbeat style. I created the logo and coordinating iconography. Another volunteer provided the amazing photography. Also, I developed the style guide to help establish the look/tone/feel.
